The curse of knowledge and presentations

18 Sep
2009

I am working on one of my talks for the Academic Hospitalist Academy – didactic talks. Constructing a talk always take time – especially if you want to give a good talk. I have probably already spent 30 hours considering the topics in this talk. I have read several books and read my blog posts.

Today I was considering the curse of knowledge and stumbled upon this brilliant quote -

In character, in manner, in style, in all things, the supreme excellence is simplicity. – Henry Wadsworth Longfellow

I attend too many presentations that bore the heck out of me. Now I will admit to a low boredom threshold. Entertain us I recall the Nirvana song – Smells Like Teen Spirit with the refrain seen on the T-shirt.

One major factor in boredom is unnecessary complexity.

Here’s the great cruelty of the Curse of Knowledge: The better we get at generating great ideas—new insights and novel solutions—in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly. That’s why knowledge is a curse. But notice we said “unnatural,” not “impossible.” Experts just need to devote a little time to applying the basic principles of stickiness.

JFK dodged the Curse [with “put a man on the moon in a decade”]. If he’d been a modern-day politician or CEO, he’d probably have said, “Our mission is to become the international leader in the space industry, using our capacity for technological innovation to build a bridge towards humanity’s future.” That might have set a moon walk back fifteen years.

As I design this talk, and hopefully every talk, I strive towards shedding the curse of knowledge and speaking clear English. Knowing too much about a subject makes it more difficult to develop a simple sticky message. Yet, for most talks, those messages are the pay dirt. When I talk about sore throats I clearly have read too many articles and spent too many hours contemplating pharyngitis. Thus, I have to work even harder to strip away the cool fleshy nuance and present the important skeleton. I have to remind myself what the big teaching points are – and limit the number of points that I try to convey.

I have made this letter longer than usual, only because I have not had the time to make it shorter. – Blaise Pascal

When presenting, you must take the time to make your teaching points accessible – and that requires simplicity.

Since I write this while preparing my presentation about presentations, I would appreciate your thoughts about these thoughts. If I am off base – challenge me – if am spot on – please leave a brief spot on comment.

Thanks

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