Perverse Incentives

by rcentor on April 5, 2007

I have ranted consistently on the irrationality of our health care financing. This commentary in today’s Wall Street Journal highlights the issues beautifully. Thanks to a reader who gave me the “heads up.” It may require a subscription, so I will quote liberally – Perverse Incentives in Health Care

Of course, not everyone can get treatment at Mayo or Intermountain. But why are these examples of efficient, high-quality care not being replicated all across the country? The answer is that high-quality, low-cost care is not financially rewarding. Indeed, the opposite is true. Hospitals and doctors can make more money providing inefficient, mediocre care.

In a normal market, entrepreneurs in search of profit would solve this problem by repackaging and repricing their services in order to make customer-pleasing adjustments. Yet in health care, contracts and prices are imposed by large impersonal bureaucracies. The individual physician has virtually no opportunity to offer a different bundle of services for a different price. As a result, very little entrepreneurship is possible.

Sometime in the early 20th century, lawyers, accountants and most other professionals discovered that the telephone was a useful instrument for communicating with clients. Yet even today, consultations with doctors by telephone are quite rare. Sometime in the late 20th century most other professionals discovered email. Yet only 21% of patients exchange email with their physicians; of these, slightly more than 2% do so on a frequent basis.

One would be hard-pressed to find a lawyer in the U.S. today who does not keep client records electronically. Ditto for accountants, architects, engineers and virtually every other profession. Yet although the computer is ubiquitous and studies show that electronic medical record systems have the capacity to improve quality and greatly reduce medical errors, no more than one in five physicians or one in four hospitals have such systems.

Why has the practice of medicine (as opposed to the science of medicine) changed so little in the modern era? The reason is because of the way we pay for medical care, particularly the way we pay doctors. At last count, there were about 7,500 specific tasks Medicare pays for. Telephone consultations are not among them. Nor are email consultations or electronic record keeping. What is true of Medicare is also true of Blue Cross and most employer plans.

Things are made worse by the fact that patients do not usually pay for health care with money; they typically pay with their time instead. As in Canada and most other developed countries, health care in the U.S. is mainly rationed by waiting, not by price.

When the doctor’s time is rationed by waiting, the primary care physician’s practice is usually fully booked, unless the practice is new or located in a rural area. As a result, there is very little incentive to compete for patients the way other professionals compete for clients. Because time — not money — is the currency we use to pay for care, the physician does not benefit very much from patient-pleasing improvements and is not harmed very much by an increase in patient irritations. Bottom line: When doctors and hospitals do not compete on the basis of price, they do not compete at all.

As I have been saying for the past 5 years, it really is about the money. If we change how we pay for health care we can probably save overall health care dollars, provide higher quality care, and increase patient satisfaction. The solutions require radical thinking. I am pessimistic that we will approach this issue correctly.

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{ 5 comments… read them below or add one }

BC April 5, 2007 at 7:00 am

I think the WSJ misses the mark with this article. I have said many times that robust price and quality transparency tools would go a long way toward making healthcare more efficient by rewarding the most cost-effective providers and penalizing the inefficient. For expensive hospitalizations, Medicare moved toward package pricing in the early 1980′s with its DRG system. Private insurers pay for the vast majority of inpatient hospital procedures on either a case rate or per diem basis with special provisions for outlier cases.

For the patient, however, whether he has a high deductible health plan or not, it is still maddeningly difficult to find out the price (at contract rates) of anything ahead of time. I’ve heard from insurers that hospitals are reluctant to allow disclosure of this data. Employers tell me that insurers are the problem. There are often confidentiality agreements that prohibit disclosure. How willing are doctors to allow public disclosure of their contract rates for services, tests and procedures that are performed in the doctor’s office or a facility he owns?

Several of my colleagues go to doctors who don’t take any insurance. The employee submits a claim to the insurer and whatever it pays, it pays. Doctors could offer electronic or phone consultations, but state clearly up front that those services are not covered by insurance. They could post their price per unit of time but may wave the charge depending on circumstances. Once the patient’s credit card information is on file, billing would be a breeze.

When doctors refer patients to specialists, hospitals, imaging centers, labs, etc., they usually have no idea what any of them charge. If they did, they could make more cost-effective referrals. Where is the AMA and the rest of the doctor lobby on price and quality transparency? If you want the healthcare system to be more efficient and cost-effective, try becoming part of the solution instead of a major league obstacle to one.

Jimmy April 5, 2007 at 12:05 pm

BC

I agree with a lot that you have to say on this and other blogs. I will tell you that in my primary care office we will gladly tell you upfront what are standard charges are for visits and various procedures. We see a number of inunsured patients and we answer these questions regularly. However, when it comes to telling you the contracted rates with insurance plans it is much more difficult. I have no problem telling you but honestly sometimes I don’t know. I just read a statement from another physician who called BC/BS in his state and asked them to if they could provide that information for him. He reports being told(by them) that there were too many different plans with too many different contracted rates to make it feasable to provide that information. Also payment for the same procedure varies sometimes in an apparently arbitrary manner for the different patients with the same insurance. I am in favor of transparency and it could perhaps work well in a system in which physicians work is paid for on the basis of time but not as well in the current system. If I tell an uninsured patient that the visit for their sinusitis will be X dollars, what happens is that while they are in for the sinusitis they will have 4-5 other issues that they want to address “while I’m here”. But when it comes time to pay for the visit they will certainly say, “You told me the visit would only be X dollars”. So even though they scheduled a 15 minute visit for sinusitis and, in reality, had 30 minutes worth of issues, they only want to pay for their sinusitis treatment.

I have been the patient and I have been the physician and there is plenty of frustration on each side. At least if we all knew the rules going in it would help. This is one thing appealing about being paid based on time.

KT April 5, 2007 at 6:34 pm

(non physician) Just my opinion – managed health care does not work – for many reasons. Perhaps to some I am stating the obvious.

“The individual physician has virtually no opportunity to offer a different bundle of services for a different price. As a result, very little entrepreneurship is possible.”

BINGO. I don’t have a solution but one would think that a better “business” model would even the playing field. We are left holding the bag for a dysfunctional system that no longer works for Doctors or their customers.

Last November, I was scheduled for Carpal Tunnel -Fat Flap surgery. I had to go for the pre-op blood work and chest x-ray. I paid nearly $400.00 for the Doc to say my lungs are clear. For some reason my PPO didn’t pickup as much of the cost for ‘that’ x-ray. The hospital bill (OR ) – the original bill – was $8000.00 – I paid around $200.00. Baffles the mind.

My hand surgeon, who is excellent, didn’t get much for his time. For his skill, I would have paid the full amount. (bet that is something you Doctor’s don’t hear often)

Keep up the great blogging.

Runawaydoc April 5, 2007 at 7:44 pm

No physician can really be “cost-efficient” until three main things change. First, the consumers (patients) must lower their expectations. They cannot demand 100% accuracy in diagnosis and treatment 100% of the time. Secondly, the medicolegal millieu must change. You cannot practice statistically driven, evidence-based medicine while worrying that the 10% you may miss will sue you. And thirdly, the media culture needs to quit trying to convince all of us we need this, deserve that, and will be healthier if we take such and such. I would venture to say at least 80% of what I do in my medical practice is done because a patient demands certain tests, or because I am afraid I will be sued if I don’t send them to the consultant they think they need to see or because it is easier to give a patient something they’ve seen advertised on TV than to try and explain to them why they do not need it. P4P will work only if the consumer is willing to play the game too.

Steve Lucas April 6, 2007 at 4:50 am

Thinking radically I would echo some common themes of this blog. First, I feel we have more than enough money n the system, the problem is distortions between those paying and those receiving funds for service.

My first action would be to allow the US government to negotiate drug prices. This will become the de facto price for a drug and published.

I would eliminate DTC television ads to slow demand. Drug companies would be limited to one drug rep per practice to cut down on intrusions and drug reps would be limited to pens, literature, and samples. Drug companies could not repatent existing drugs i.e. Nexium, nor could they mix two existing OTC drugs to gain a patent. This will force innovation, and yes it is working in Europe.

On the hospital side they would be forced to produce a single pricing list for all procedures based on their current best price. This price would be available to everyone, no more suggest retail with a different markdown for each consumer. This should produce transparency.

Non-profits would be forced to open their books, including executive compensation. Excess funds, not earmarked for capital improvements, would have to used to eliminate the debt of those unable to pay. This should cut down on excessive executive pay and allow the community to see just how the hospital is spending their untaxed dollars.

Legally, all claims against a doctor, not paid by insurance, would first be reviewed by a panel composed of an attorney, judge, and doctor, all with malpractice experience. Their finding could be appealed. This should cut down on frivolous suits, give doctors a cleared picture of the process and potential outcomes.

The lowest reimbursement for a doctor will be used to calculate a new rate based on a 24 patient day versus 32. While this should result in an increase in income and better lifestyle, doctors will be held to this by the insurance companies. Doctors will then need to welcome PA’s and NP’s into their practices in order to provide coverage for their patient base. Doctors will be allowed to participate in the profits of the practice as a whole. Nurses are trained to care, doctors are trained to treat. We need a little more caring in the system, and more timely access.

While far from complete, this is where I would start in my program to cut cost and provide transparency to the medical system If you are going to dream, dream big. If there was a magic bullet, someone would have already thought of it.

Steve Lucas

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