Comments on: On the psychology of pharmaceutical trade names http://www.medrants.com/archives/1699 Internal medicine, American health care, and especially medical education Sat, 11 Feb 2012 15:15:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: steve manning http://www.medrants.com/archives/1699/comment-page-1#comment-2959 steve manning Sun, 04 Jan 2004 22:25:16 +0000 http://medrants.com/archives/2003/12/28/on-the-psychology-of-pharmaceutical-trade-names/#comment-2959 I'm interviewed in that article and my final quote has me agreeiing with db that these phonologic constructions shouldn't matter. If anybody is futher interested in the brand and name strategies in this industry, I put together a taxonomy of bio / pharma names here: http://www.igorinternational.com/biopharmataxonomy.html As well as an article about naming and branding in this space here: http://www.igorinternational.com/better-naming.html And an analysis of the Avlimil brand here: http://www.igorinternational.com/avlimil.html Thought they might be relevant. Keep up the good work. Steve Manning I’m interviewed in that article and my final quote has me agreeiing with db that these phonologic constructions shouldn’t matter.

If anybody is futher interested in the brand and name strategies in this industry, I put together a taxonomy of bio / pharma names here: http://www.igorinternational.com/biopharmataxonomy.html

As well as an article about naming and branding in this space here: http://www.igorinternational.com/better-naming.html

And an analysis of the Avlimil brand here: http://www.igorinternational.com/avlimil.html

Thought they might be relevant. Keep up the good work.

Steve Manning

]]> By: LibraryGryffon http://www.medrants.com/archives/1699/comment-page-1#comment-2958 LibraryGryffon Mon, 29 Dec 2003 16:10:59 +0000 http://medrants.com/archives/2003/12/28/on-the-psychology-of-pharmaceutical-trade-names/#comment-2958 Could this be the real reason why the cillins and the mycins have fallen out of prescription favor? As much or more that they <b>sound</b> less effective as that they are less effective? /tongue in cheek Could this be the real reason why the cillins and the mycins have fallen out of prescription favor? As much or more that they sound less effective as that they are less effective?
/tongue in cheek

]]> By: Dr. Kranky http://www.medrants.com/archives/1699/comment-page-1#comment-2957 Dr. Kranky Mon, 29 Dec 2003 00:16:07 +0000 http://medrants.com/archives/2003/12/28/on-the-psychology-of-pharmaceutical-trade-names/#comment-2957 Zithromax (ack, spit, ptooieee!) Xanax Zantac Atarax Lasix Zyrtec Zithromax (ack, spit, ptooieee!)
Xanax
Zantac
Atarax
Lasix
Zyrtec

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