Here is the link – no commentary at this time. AMA Sets Ethical Code for “Boutique” Medicine
The latest trend in private practice medicine–”boutique practices”–does not violate medical ethics as long as the contract practices do not promise better medical care, according to the American Medical Association’s Council on Ethical and Judicial Affairs (CEJA).
CEJA chair Dr. Leonard Morse said the new practices, which are know by a variety of names including retainer, boutique, and executive medical practices, fit well into the AMA’s “pluralistic approach to medical care.” But he cautioned that the practices cross the ethical line if they guarantee better diagnosis or care.
Typically these practices charge patients an upfront fee of $1500 or more to “retain” the services of a physician. This retainer gives the patients rapid access to the physician, shorter waiting times for appointments and longer office visits.
In its decision, which was presented on Tuesday at the annual meeting of the AMA’s House of Delegates, the CEJA states, “it is important that a retainer contract not be promoted as a promise for more or better diagnostic or therapeutic services.”
However, since the boutique practices are marketed in much the same way as luxury cars or first-class plane tickets, it is difficult to imagine that the contracts will meet this ethical litmus test. In fact, Dr. Morse told Reuters Health that CEJA drafted the new policy without ever reviewing a retainer medical practice contract, so the council does not know what level of care is offered by contracts.
Nonetheless, Dr. Morse said there is nothing inherently unethical about entering into a contract relationship with a patient. But medical care, he said, “should have nothing to do with the patient’s ability to pay.” Simply put: the same level of care should be offered to every patient who needs treatment.
This is the second time the ethics group asked the AMA’s policy-making body, its 541-member House of Delegates, to sign-off on an ethics opinion about retainer medical practices. The first time around the ethics group “concentrated too much on the negative aspects of these practices,” Dr. Morse said. He noted that the council toned down its concerns and instead highlighted the fact that the contract-type practices might be a way to “for patients to establish trust in a physician.”
But even after the ethics group adopted this new laissez-faire attitude toward boutique practices, it ran into opposition in the AMA house. The problem this time was the decision to include a reminder that physicians “have a professional obligation to provide care to those in need, regardless of ability to pay, particularly to those in need of urgent care. Physicians who engage in retainer practices should seek specific opportunities to fulfill this obligation.”
Several delegates balked at this language because the ethics group used the word “urgent.” Doctors, the critics charged, are only obligated to provide care in emergency, not urgent situations. But support for the new position outweighed concern over word choice.
At a press conference, Dr. Morse said that he does not know any physicians who have shifted to retainer practices, but noted that the movement is growing in a number of areas of the country–the Pacific northwest and the Northeast, especially the greater Boston area, and Florida, being the main areas where boutique medicine is gaining in popularity.
He said, however, that it is unlikely that any area of the country would “go to all retainer medicine, because most people can’t afford it.”
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{ 6 comments }
The concept that physicians have an obligation to provide care to those in need regardless of ability to pay dates back to a time where physicians could recoup their losses on indigent care by increasing their fees to paying patients. However, the current health care marketplace no longer allows physicians to do this.
It is true that there won’t be wholesale conversion to retainer-style medicine; most people can’t afford it now, and even more won’t be able to as the demand for services escalates in the coming years. That doesn’t mean that the rest of the population will just be able to muddle through under the present way of doing business, though. As operating costs squeeze practices even harder than they are now, the ability of practices to tolerate any excess costs and delays to timely payment from third-party payors will be exhausted. This is what will likely break the grip Medicare has on the market, and doctors will be forced to demand payment up front and in excess of the Medicare allowables. That, or close. The doctor may file the claim, but won’t accept or wait for third-party payments. Medicaid patients will be out of luck, as will those insured under low-paying HMOs. As fewer practices provide service while accepting assignment, more patients will be forced farther afield to seek the ever-dwindling numbers of doctors who are able to accept assignment. Appointments will be even more difficult to get. Many practices will close to new patients. Some will have no choice except to go out of business. Doctors who have the resources to retire and who see no prospect of improvement and ever greater financial risk to remaining in practice will bail out. Emergency rooms will be taxed even harder than they are right now as the uninsured and poorly-insured, unable to access care, seek ER treatment, needed or not. Who will want to go into medicine? Many fewer than today, doubtless. Some medical schools, unable to attract quality applicants, will close, just as dental schools did for the same reasons, 15 years ago.
There will likely be a time, not long from now, when we will ask whoever thought the costly compliance requirements like HIPAA and other regulatory deadweight was such a great idea.
The laws of economics will not be harnessed forever by the public’s wishful thinking or by bloated promises of politicians looking for easy votes. Next year, Medicare, in its wisdom, plans to cut reimbursements to doctors another 4.2 percent. It is the heart of folly to think that because our system hasn’t broken yet that it can’t be broken at all.
I think the AMA like many people miss the point as to exactly why these physicians are switching to this new economic model. Physicians are not promoting “botique” medicine as a way to get better care, they are changing the way they do business to improve the quality of THEIR professional lives by getting rid of the headaches and hassles of dealing with insurance companies and government insurance programs! They do this by offering patients better convience rather then better care.
Some physicians have started to switch back to the old “fee for service” model where they charge a flat out of pocket fee for each visit and no longer accept insurance. They can actually save money this way by not having to deal with the paperwork and the employment of extra staff just to haggle with insurance companies.
It’s all about freedom and economics. Like any other business physicians should be able to match their costs with how much they charge for their services. They shouldn’t feel pressured to see ever increasing numbers of patients in a day because their reimbursements are not able to cover their overhead. Being forced to spend less time on each patient because of patient loads and time constraints certainly will have an effect on the quality of care! Physicians who switch to retainer medicine seek to maintain the quality of care for their patients while improving their own quality of life.
The third party payor system is disintegrating, Medicare is disappearing, Medicaid is being eaten by State budget cuts….private practice physicians are business people. They have to pay licensening fees, utilities, staff, rent, insurance, etc. None of these entities accept reduced fee schedules, especially on a year to year basis. The physician has a responsibility to provide good care to their patients, be a responsible and moral citizen, provide for their own family and themselves within reason. If the physician wants to charge fee for service, ask for cash up front, write one-to-one contracting with patients, how is this different from writing contracts with individual insurance companies, or more problematic morally than capitated contracting?
This concept appears to be ideal for those of us who do not have time for personal medical care as it was delivered. I do not see this as providing better medical care than in the past. I do see it as a different business model where a premium payment eliminates the need for me to spend additional time when care is needed. Much like air travel, a first class ticket allows me to walk directly onto the airplane, and leave quickly, perhaps with a few amenities included. The basic service, transportation, is provided equally to first class and coach passengers. The trips is no quicker, the ride no smoother, only the delivery of the service is different. Those willing to wait at the terminal, travel in higher density seating, and wait to deplane will pay less. This is identical. Customers wanting the less costly option will wait to see physicians. Those who value time more can pay for immediate access. The medical care will be identical.
I will miss my former physician, a friend I believe is a gifted doctor. If I am seriously ill, I will endure his business practices. In the interim, I am afraid that I may become ill trying to see him. His office uses voice mail for everything. Two calls went unanswered this wseek. My work and travel schedule dictate a different approach. Hopefully, boutique or concierge medicine will provide a business model more suited to my needs.
in texas we are being squeezed by the board of medical examiners, which is on a ‘witch hunt’called for by the insurance companies, both malpractice and ‘health’ insurance, to bring any maverick physicians who dare to practice outside the control of the mangled-care web to their collective knees. running up the body count of ‘bad’ doctors has provided justification for passage of proposition 12, which greatly limits pain and suffering outlays in malpractice suits, effectively enhancing profit margin hugely for the malpractice carriers. this was sold to the m.d.’s as a malpractice ins premium reduction, but hey, it didnt happen in california, and if it happens here, it will be a hollow token gesture. meanwhile, the state board is flooding the state with foreign med grads, who largely will be at the service of the h.m.o.’s and ON THE CHEAP. the board is in clandestine fashion regulating what an m.d. can charge for his time by misinterpreting the rules to fit the agenda. fee for service and boutique practices are soon to come under scrutiny, and will be found unethical, with no jury of peers, no review before the full board, and no legal recourse beyond a state court who’s ruling can then be nullified by the board. in short, a kangaroo court where one is guilty, period. take a look at the website, tsbme, and weep.
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